Content strategy for Fitbit

Fitbit_storyboard_slideMy teammates and I collaborated on a content proposal for Fitbit Premium, a paid membership for Fitbit users that gives you access to additional data and content. Our group proposal was to deliver content of such high value that it would boost conversion, along with perception and engagement. We focused on video content delivered through gamification. This was the final project for the storytelling class in our content strategy certificate program.

View the content strategy proposal

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